As your business grows, your technology needs to grow, too — not only in capacity but also in capabilities. In short, tech needs to scale for business growth. Old technology leaves your business struggling to keep up, no matter how great your products and services are. Outdated tech also leads to systemic inefficiencies, increased costs, greater security risks, and lower employee morale. Modernizing your tech stack is the best way to ensure it can scale to support your business’s long-term growth and success.
How Modern Technology Can Help Your Business Scale
Modern managed cloud-based technology solutions can help your growing business scale. Consider the following benefits:
- Improved Efficiency – Investing in the latest managed cloud-based technologies gives your team the tools necessary to deliver higher-quality service, streamline business processes, and improve operational efficiency — all of which are critical for growth.
- Decreased Downtime – Always-on cloud-based technology is more resilient to disruptions like system failures, service outages, and cyberattacks. This resilience ensures your company can maintain business operations, minimize losses, and retain the customer trust required for sustained growth.
- Future-proofing – Outdated tech stacks may not integrate seamlessly with newer technology. Using always up-to-date managed cloud-based solutions future-proofs your business to withstand market shifts and technological innovation.
- Reduced Costs – Out-of-date technologies require greater maintenance and extra effort to support new business processes, which can cost more time and money. In contrast, managed cloud-based technologies are optimized for modern digital businesses, giving your business improved cost-efficiencies needed for growth.
- Enhanced User Experience – Forcing customers and employees to interface with old, clunky technology can result in a poor user experience. Modern, cloud-based solutions are constantly updated to the latest capabilities, delivering seamless customer and employee experiences.
How to Ensure Your Tech Stack Scales With Your Business Growth
To ensure your technology will scale with your business growth, try these four strategies:
1. Use Data to Drive Your Decisions – Before making any big decisions about updating your tech stack, it’s important to analyze real, actionable data about your company’s requirements and the available technologies. A thorough evaluation will lead to a tech strategy supporting your business through inevitable market shifts. Seek a third-party advisor or managed services provider (MSP) to help you with this analysis.
2. Embrace Automation – Automation is critical to successfully scaling your tech solutions and tools. Automation unburdens your IT team from menial, repetitive tasks that are necessary to perform but deliver little business value. Furthermore, automation empowers your staff to innovate and enhance workflows without deep technical expertise. Overall, automation enhances efficiency, improves productivity, and reduces costs in time and resources.
3. Outsource Management & Support — Like automation, outsourcing can free up your IT team to focus on critical growth projects while offloading time-consuming day-to-day tech operations and help desk support to an MSP.
4. Focus on the Customer Journey – Ultimately, any decisions or changes made to your tech stack must enhance the customer experience. Whether improving service delivery or customer support, your technology decisions should drive customer satisfaction and retention, which is critical to long-term business success.
Cox Business is Here to Scale Your Technology
Cox Business provides managed cloud-based solutions that easily scale with your business, even as needs change and markets shift. We deliver flexible, up-to-date cloud-based technology solutions that enhance your workflows, improve user experiences, and prepare your business for the future of digital business. We also offer up-to-the-minute guidance on state-of-the-art technology selection from our in-house experts. Most importantly, we provide around-the-clock managed services to help you deploy, manage, and update your solutions as your business needs change and grow.
